Understand the role of brands and brand management in the modern world, and start developing your career in the sector.
Why join the course?
Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.
The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.
You’ll learn from practitioners at companies like Virgin and Google. You’ll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.
What topics will you cover?
- How brands work: the role brands play in our lives, how brands have changed over time, how brands make a commercial and social impact
- How brands are managed: the branding industry, the changing world of brand management, managing multiple brands
- How brands get defined: how brands begin, the aims and shape of a branding project, techniques for defining what a brand wants to stand for
- How brands get designed: great brand design, the four dimensions of brand design, the fluid processes that lead to great brand design
- How brands drive organisations: the idea of the brand-led business, the four quadrants of brand action, the role of brand in innovation and change
- Where brands are going next: the future of brands, your personal brand, ways to continue the journey
You may also be interested in:
How to Fund Your Business (Free Online Course)
Free Online Course on Innovation in the Food Industry
Free Online Course: An Introduction to Pricing Strategy and Revenue Management
Supply Chain Innovation: How Technology Can Create a Sustainable Future
When would you like to start?
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Available now
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Date to be announced
What will you achieve?
By the end of the course, you’ll be able to…
Who is the course for?
If you’re developing a career in branding - or if you work in a related area, like strategy, marketing or innovation - this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.
Scholarship & Career 
Hello Admin,
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This course starts on January 29, 2018
In this course, you will learn about the job search, application, and interview process in the United States, while comparing and contrasting the same process in your home country.
Student can get more information through the given link: https://www.freeeducator.com/free-online-course-on-english-for-career-development/
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Hello Admin,
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Application Deadline varied according to the program.
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